By Eric Jeffery
Periscope is a new mobile application with some serious potential. Twitter bought the app for roughly $100 million, and they were apparently not the only suitors.
The app is in many ways an extension of twitter. Instead of hearing about a trending event and reading about it on twitter, Periscope brings users straight to the scene of breaking news.
The app lets users broadcast their own live feed from their phone to viewers all over the world. Many brands and companies have already jumped on board with the new app, experimenting with how the app can be used to promote and connect with consumers.
The first big inside joke of the app is viewers hungry to see the refrigerator of the broadcaster. Pete Cashmore, founder of Mashable, used this as an opportunity. Cashmore posted a live feed in which he took viewers on a fridge tour of the Mashable office. He gained roughly 1.3 thousand live viewers on the third day of the apps existence.
Live broadcasting opens the door for musicians to perform for a virtual audience and even take song requests. As the app gains users, it is perceivable that big name musicians could use the app to perform for fans or hype up a future release.
One of the coolest experiences I have had with Periscope was a broadcast delivered by Fox News Oklahoma’s Keaton Fox, who turned on periscope for the entire duration of his news broadcast. This broadcast offered a supremely unique opportunity to watch the news from a new perspective. In between lines and segments, Fox would turn his attention back to his iPhone, reading and answering questions from viewers.
The app promotes active participation from the audience who have the ability to ask questions, make comments, and ‘heart’ videos in real time.
While Twitter is allowing Periscope to work independently of Twitter for now, the goal of both apps is the same: to be at the center of what is happening in the world in real time.
Periscope presents a new perspective on life for all people, from sideline views of live sporting events, behind the scenes of any set, and letting users view eyewitness news as it happens.